Implicit Association Test

In class this week, we will be talking about social psychology - the basis for how we relate to, and interact with, each other. One topic we will cover is prejudice. In talking about this, we will talk about one research measure - the Implicit Association Test. In order to better understand this test, and get a feel for implicit assumptions and associations that we all make, please try this demonstration of the IAT. If you wish, your results can be contributed to an ongoing research project taking place at universities around the country. If not, that's ok too. You will have the option to decide what is done with your results.